“We want [advertising] agencies and brands to be mindful of the power they wield and to use it to encourage positive values in society. Things like empathy and tolerance, community and togetherness deserve to be at the heart of our culture.” Those are the words of James Turner, the founder of Glimpse, which is “a […]

This comes straight from a Guardian article headlined: “Why charities should abandon shock advertising.” “Instead of using shock advertising to provoke negative emotions such as outrage and anger in an attempt to motivate the public to donate and get involved, why not create campaigns that spark positive emotions in people such as hope, compassion and […]